| Module code | AGV 713 |
| Qualification | Postgraduate |
| Faculty | Faculty of Natural and Agricultural Sciences |
| Module content | Introduction to the Communication Process, its role and importance. Communication and perception - role of Extension in AKIS. Clarification of principles and definitions; theory of communication; Strategies for communication and Extension methods. Key elements and channels of communication; credibility; persuasion; public speaking; audio visual aids; mass media and their effect; new reporting; articles and newsletters. Designing communication interventions. Impact assessment approaches and tools. Appreciative Communication Inquiry: 5-D Approach. |
| Module credits | 15.00 |
| Programmes | |
| Prerequisites | No prerequisites. |
| Contact time | 1 discussion class per week, 1 practical per week, 2 lectures per week |
| Language of tuition | Module is presented in English |
| Academic organisation | Agric Econ, Ext + Rural Dev |
| Period of presentation | Year |
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